CAROLE CABLK I Creative Director
Brand Builder • Storyteller • Vision to Execution
Los Angeles, CA • 323.708.5324 • ccablk@mac.com
Creative direction spanning packaging, retail, ecommerce, photography, video production, experiential marketing and brand storytelling
PROFESSIONAL SUMMARY
Award-winning Creative Director with 20+ years building beauty and consumer brands from concept to shelf. Experienced leading multidisciplinary teams, directing large-scale photo and video productions, launching products into national retail, and translating business objectives into compelling brand experiences across packaging, ecommerce, social, retail and print..
EXPERIENCE
MERLE NORMAN COSMETICS I Creative Director
LOS ANGELES, CALIFORNIA
NOVEMBER 2016 - PRESENT
- Lead creative strategy and execution for four seasonal color collections and two to three major product launches annually, driving brand evolution across ecommerce, retail, social media, email and print for more than 500 franchise locations.
- Increased creative output while reducing costs by more than 50% through workflow optimization, vendor management and production efficiencies.
- Serve as Executive Producer and Creative Lead for photo and video campaigns from concept through final delivery, directing concept development, storyboards, photographer and videographer selection,
talent casting, wardrobe and prop styling, location scouting, shot
planning, on-set art direction, image selection and post-production.
- Partner with executive leadership, marketing and product development to define brand direction and deliver integrated marketing campaigns across multiple consumer touchpoints.
- Lead multidisciplinary creative teams while managing freelancers, agencies, photographers, stylists and production partners, concept through launch
C2 CREATIVE I FOUNDER & CREATIVE DIRECTOR
LOS ANGELES, CALIFORNIA
MAY 2007-PRESENT
Creative consultant partnering with beauty and consumer brands to develop integrated brand campaigns, product launches, retail experiences, influencer initiatives, packaging, merchandising and marketing programs for leading national retailers.
C2 Creative Selected Clients
Pixi Beauty • Anastasia Beverly Hills • Conair • Jouer Cosmetics • POP Beauty • Yes To
Zico Coconut Water • Johns Hopkins University Bloomberg School of Health • Freeman Beauty
C2 Retail Partners
Sephora • Ulta • Target • Nordstrom • Walmart • QVC
PAMPER & PLAY I FOUNDER & CREATIVE DIRECTOR
LOS ANGELES, CALIFORNIA
NOVEMBER 2011-MARCH 2024
- Conceived, branded and launched one of the country’s first indoor play studios with integrated co-working space for freelance parents.
- Led every aspect of the customer experience, including brand identity, environmental design, event planning, marketing, programming, events and digital communications.
- Built and operated a branded business for 13 years, leading creative strategy, marketing, customer experience, partnerships and business operations from startup through maturity.
AWARE PRODUCTS I CREATIVE DIRECTOR
LOS ANGELES, CALIFORNIA
MAY 2015-OCTOBER 2016
Led creative team producing packaging, trade show graphics, retail displays
and sales materials while improving workflow and efficiency.
ORLY INTERNATIONAL I CREATIVE DIRECTOR
LOS ANGELES, CALIFORNIA
DECEMBER 2002-MAY 2007
Responsible for concept, copy, design and execution of packaging, advertising and sales collateral for a worldwide manufacturer of beauty products that retail in large outlets including Sephora, Target, Cosmoprof and Sally Beauty. Managed team of 4 designers and production artists. Increased revenue and visibility of brands while streamlining department efficiency.
PROFICIENCIES
Adobe Creative Suite • Figma • Asana • Wrike • Microsoft Office • ChatGPT • Claude • Storyboarding • Presentation Design • DAM Asset Management
EDUCATION
UNIVERSITY OF BALTIMORE
Master of Arts Degree, Publications Design
SALISBURY UNIVERSITY
Bachelor of Arts Degree, Concentrations in Art and English
AWARDS
ABBIES Awards I Best in Packaging
DMAW Maxi Award
ORLY International I Employee of the Year